Simentra launch Charter Series programme

Company reveal process and methodology for clients fast route to new international markets

Belfast, London, UK, 10th December 2001

Simentra ltd, a company dedicated to providing a lower risk new market entry service for high tech start-ups, early stage technology companies and venture capital firms portfolio companies today released details of their Charter Series™ process that will offer their clients a faster route to new international markets.

A three phase process, the Simentra Charter Series™ provides an approach that focuses the efforts of clients investment to generating sales in a new market. The first phase, known as Knowledge Line™ appraises the market opportunity for clients technology or services when they are considering international expansion. There a various modules that are contained within the process including a local competitive overview, market testing and opportunity analysis for the new geography.

Planning Route™ is a business planning phase where clients are provided a local market entry plan to include all facets of operations, administration and sales and marketing. This culminates in a fully costed proposal for a client launching and entering a new market with their technology product or service.

Execution Path™ is the final phase that involves Simentra enabling the client to commence the process of entering a new market by engaging, introducing and executing the Planning Route with a host of Simentra's global network of contacts, personnel and partners. The focus of this phase is to accelerate the growth to revenue whilst the operational and administrative tasks are controlled by a range of partners services in the early phase of growth.

Simentra have recently conducted a comprehensive tour of the USA presenting the Charter Series™ process to a range of technology businesses and to partners to continually enhance the methodology and provide further components to reduce clients risk and accelerate the return on investment when entering a new international market.

About Simentra Ltd

Simentra Ltd is an International Risk Assessment company dedicated to providing intelligent and cost effective solutions to government, private corporations and the emergency services sector. The company Charter Series offers a range of assessment, fusion and training products and services to mitigate the risks associated with modern society and business practice and prepare for associated response protocols. Simentra is a subsidiary of AssetCo PLc in the UK www.assetco.com . Simentra has offices in Belfast (Northern Ireland), London (UK), and Houston (USA).

For more information, please visit http://www.simentra.com/