Fred Hoar Joins Simentra

One of the most influential PR people of the century joins Simentra in a bid to expand USA operations and further promote the benefits of the Simentra Charter Series accelerating sales revenues for high tech companies in new markets.

Palo Alto, USA, London, UK and Belfast, N.Ireland 31st May 2002

Simentra Ltd, a company dedicated to providing a cost effective, low risk and fast route to international sales revenues for early stage and venture capital backed high growth technology companies announced today that Fred Hoar has joined as a Director of the Board. Hoar will assist in developing the company's USA operations, promoting the Simentra Charter Series products and services.

During the past four decades, Fred Hoar has shaped marketing and communications strategies for some of America's seminal technology and consumer companies, from Apple to Fairchild to RCA. In 1999, he was named one of the "Top 100 Most Influential PR People of the 20th Century" by the authoritative magazine, PRWEEK.

Prior to joining Simentra Ltd ,where Hoar will help drive USA west coast operations and develop the company brand, IPR and Charter Series process, he was chairman at Miller/Shandwick Technologies in Silicon Valley. In the early 1980s, Hoar was vice president of corporate communications for Apple Computer, directly involved in taking the company public and launching the Lisa and Macintosh computers. He was also vice president, communications and marketing services for Fairchild Camera & Instrument; vice president, communications for Genentech; director of worldwide communications for Raychem and division vice president, advertising and public affairs at RCA. He is also Senior Counsel at VCPR Inc in Silicon Valley.

"With Fred's experience, network and enthusiasm for the Simentra Charter Series, we are perfectly placed to accelerate our own growth, the development of our brand and leading exciting international initiatives to form alliances with Universities and Investment authorities on a global basis," commented Glenn Hardy, a founder of Simentra.

Simentra have already encouraged a range of international partners to their business and launch Opportunity Europe in June 2002, a seminar program with recruitment partner Hall Kinion to promote the benefits for North American technology companies expansion to the European market. The first event in San Francisco is oversubscribed and has attracted some of the leading emerging technology companies in California.

"I have been very impressed with the Simentra business model and the opportunity that exists to exploit their products and services. It is imperative that this cost effective and reduced risk process to market is applied in modern technology business practice. To realise a more fundamental return on investment, companies need to adopt a process that identifies the most cost effective and reduced risk to achieving sales revenues. Simentra have a model that has global impact, in a business world that increasingly looks to international sales as a parameter of success. The Simentra team are extremely well positioned and have had an impressive growth since inception and I look forward to being part of the team. This is a very exciting venture and I believe that there are exciting initiatives already under way," Hoar added.

Hoar's first engagement will be as a guest speaker at the company's Opportunity Europe event to be held in San Francisco on June 4th 2002 at the British Consuls Residence to a select audience of leading early stage Californian technology companies.

About Simentra Ltd

Simentra Ltd is an International Risk Assessment company dedicated to providing intelligent and cost effective solutions to government, private corporations and the emergency services sector. The company Charter Series offers a range of assessment, fusion and training products and services to mitigate the risks associated with modern society and business practice and prepare for associated response protocols. Simentra is a subsidiary of AssetCo PLc in the UK www.assetco.com . Simentra has offices in Belfast (Northern Ireland), London (UK), and Houston (USA).

For more information, please visit http://www.simentra.com/