Simentra announce partnership with Hotwire PR
Simentra and Hotwire PR team to provide cohesive approach for the provision of marketing and communication services for high growth technology companies expanding into Europe.
Palo Alto, USA, London, UK and Belfast, N.Ireland 5th August 2002
Simentra Ltd, a company dedicated to providing a cost effective, low risk and fast route to international sales revenues for early stage and venture capital backed high growth technology companies announced today a new partnership with Hotwire in London, UK. The partnership will offer a unique support service offering tailored branding, high tech marketing and communications programs for both early stage companies in UK and Ireland and North American companies entering the European market.
The partnership is a further endorsement of the strategy by Hotwire to provide added value creative and practical services to their growing client base as part of their extended European reach. The focus is to provide a comprehensive branding and communications support service to Simentra clients to enhance the Simentra Charter Series market entry process and Technology Sales agency acceleration service. Hotwire ensures that client branding, market proposition and key messages are consistent with the geographical needs for a company entering a new marketplace, thereby building a strong brand to support accelerated revenue growth.
"With our renowned expertise in the technology and new media sectors, this partnership is an exciting progression of our vision to provide added value to new clients that can be generated through a collaborative program with Simentra. Our partnership will drive new opportunities for bespoke programs for early stage technology companies in addition to more accurately defining the market entry process for North American technology companies expanding into Europe," commented Krisitin Syltevik, Managing Partner with Hotwire in London.
The partnership is a further boost to the network created at Simentra ensuring that specialist services are available to support the Simentra Charter Series™ and Technology Sales Agency product range. The services that can be fulfilled through the collective expertise, integrity and approach from the dynamic teams at Hotwire in the technology sector are seen as a welcome addition to the Simentra partner network.
"Our core objective is to provide a process for market entry into Europe for high tech firms that demonstrates a measurable return on investment, an accelerated route to revenue and a concise recommendation of which channel to select to maximize that return," commented Gareth White, a founder with Simentra.
"Our partnership with Hotwire PR delivers substantive value for any North American technology company considering European market expansion. Our collective expertise helps ensure that a client is appropriately branded, positioned and promoted in the European market to accelerate sales growth," White concluded.
About Hotwire PR
Hotwire is a European public relations consultancy established by Europe's number one technology and new media specialists. Hotwire, headquartered in London with offices in Germany and France, provides the technology and new media industries with tailor-made, focused PR services.
Hotwire offers its clients the best consultants, the best advice, the most creative and practical strategies and the most uncompromising implementation in the PR industry. Hotwire has six specialist client practice areas: enterprise computing, telecommunications, applications & services, new media, consumer technology and electronics.
To contact Hotwire please email Kristin Syltevik or phone on +44 (0) 20 7608 2500.
About Simentra Ltd
Simentra Ltd is an International Risk Assessment company dedicated to providing intelligent and cost effective solutions to government, private corporations and the emergency services sector. The company Charter Series offers a range of assessment, fusion and training products and services to mitigate the risks associated with modern society and business practice and prepare for associated response protocols. Simentra is a subsidiary of AssetCo PLc in the UK www.assetco.com . Simentra has offices in Belfast (Northern Ireland), London (UK), and Houston (USA).
For more information, please visit http://www.simentra.com/