Simentra Business acceleration unit to move to San Jose

Simentra announce the move of their Californian office presence to San Jose to work in close conjunction with the International Business Incubator.

Belfast and London, UK, Palo Alto, USA 20th December 2002

Simentra Ltd, a company dedicated to providing a low risk, cost effective, new market entry service for venture capital backed high growth, high technology companies today announced the move of their California office presence to the International Business Incubator in San Jose.

The office has been established to provide a base for Simentra's North American sales and business development operations. With locations in Ireland and the UK, Simentra will use the North American operation as their sales platform to encourage USA based technology companies to utilise the Simentra Technology Sales Agency model when considering new international sales and marketing expansion into Europe.

"We recognise the need for localised European sales and marketing expertise to accelerate high tech companies international expansion. Our new sales and business development team will utilise the San Jose office location as an opportunity to develop our business and partner network, establish relationships with the key industry players and promote the use of our Technology Sales Agency process as a means of minimising the risk and accelerating the growth for international sales contributions," commented Paul Dallimer, a founder of Simentra who has lead a number of high tech start ups into the European market.

The move represents a major boost to the company with the new facility located in what is viewed as the central hub of technology and innovation transfer in Silicon Valley. The centre is part of the growing network of facilities that Simentra have applied their Technology Sales Acclerator program to driving pioneering services for high growth technology companies to expand to new international markets. The San Jose office will function as both a sales and marketing office for the company in addition to functioning as an Accelerator unit for those European companies seeking to gain sales traction in the North American market.

Dallimer leads the Global sales team for Simentra and will work in conjunction with the International Business Incubation team at the new office location to oversee the implementation of the 2003 sales programme.

"Our core objective is to provide a process for market entry into Europe for high tech firms that demonstrates a measurable return on investment, an accelerated route to revenue and a concise recommendation of which channel to select to maximise the return. Our continued goal is to provide products and services for a direct, indirect and acquisition processes and we are confident of meeting that goal in 2003," continued Dallimer.

About Simentra Ltd

Simentra Ltd is an International Risk Assessment company dedicated to providing intelligent and cost effective solutions to government, private corporations and the emergency services sector. The company Charter Series offers a range of assessment, fusion and training products and services to mitigate the risks associated with modern society and business practice and prepare for associated response protocols. Simentra is a subsidiary of AssetCo PLc in the UK www.assetco.com . Simentra has offices in Belfast (Northern Ireland), London (UK), and Houston (USA).

For more information, please visit http://www.simentra.com/