Simentra launches European Technology Sales Accelerator Programme

New business acceleration services reduce risk for USA based technology companies entering European market.

London, UK, 22nd October 2002

Simentra Ltd, a company providing a low-risk, cost effective and fast route to the European market for USA based early stage and venture capital backed high-growth technology firms, today announced the launch of Simentra European Technology Sales Accelerator Program.

The program is a unique service for technology companies to gain immediate sales traction in the European market through their Business Acceleration Center in Bracknell, UK .The center will focus initially on USA-based technology companies expanding into Europe utilising the local market knowledge and expertise that Simentra team and network of partners offer through,

  • European market due diligence reporting conducted for companies embarking on sales expansion for their products and services.
  • Comprehensive business planning through Simentra's commercial research center and associate studies from partner universities in both Europe and the USA.
  • A range of business acceleration services, including pre-sales, lead generation, campaign management and sales execution.

This European program is designed to provide a complete suite of business services for technology companies seeking to identify, promote and secure European sales and marketing opportunities in the market quickly and cost effectively. Clients will be able to outsource their initial sales and market testing, enabling them to significantly reduce exposure to financial risk until they are certain of continued sales success.

In addition, Simentra also will provide customer support for business procured for and on behalf of their clients. Glenn Hardy, co-founder of Simentra said:


"Through the Technology Sales Accelerator Programme, we can now identify clients' channel-to-market requirements more effectively than ever. We provide high-growth technology firms with targeted lead generation and sales campaigns, in addition to support for their new customers. Our complete range of business acceleration services acts as a unique market testing solution. Simentra's track record in enabling American companies to enter Europe has encouraged the company to apply the process internationally irrespective of geographical location."

About Simentra Ltd

Simentra Ltd is an International Risk Assessment company dedicated to providing intelligent and cost effective solutions to government, private corporations and the emergency services sector. The company Charter Series offers a range of assessment, fusion and training products and services to mitigate the risks associated with modern society and business practice and prepare for associated response protocols. Simentra is a subsidiary of AssetCo PLc in the UK www.assetco.com . Simentra has offices in Belfast (Northern Ireland), London (UK), and Houston (USA).

For more information, please visit http://www.simentra.com/