Simentra Ltd Announces Hall Kinion Partnership

Simentra and Hall Kinion team to provide unparalleled service defining markets and sourcing talent for technology companies expanding into Europe

Belfast and London,UK, Palo Alto, USA 9th April 2002

Simentra ltd, a company dedicated to providing a lower risk new market entry service for early stage technology companies and venture capital backed high growth companies announced a new strategic partnership with Hall Kinion,(NASDAQ : HAKI) The partnership offers a unique service offering strategy and recruitment services for North American companies entering the European market.

The partnership was launched officially through the Hall Kinion Sales and Marketing Division. The aim is to deliver a comprehensive research service provided by Simentra that accurately defines the market opportunity. Hall Kinion ensure efficient procurement of the best human talent to exploit that opportunity, thereby building a foundation for strong sales and accelerated revenue growth.

"With Hall Kinion's record in the high tech sector, this partnership was a natural progression in our vision to provide added value to our existing client base in other marketplaces. Our partnership with Simentra will not only drive new revenue for us but we believe will more accurately define our process to recruit the best talent in the industry for the European market," commented Rita Hazell, executive vice president for Hall Kinion.

"Our timing adds extra momentum to the success of our partnership, especially today given the renewed emphasis on protecting investment for any new market entry strategy. The Simentra team are extremely well positioned as strategic experts with deep knowledge of European markets helping ensure our partnership will be a long term success", Hazell concluded.

Paul Dallimer, who leads the Global sales team for Simentra believes that the partnership with Hall Kinion is a critical development for Simentra ensuring that the Simentra Charter Series™ services are fulfilled with the highest calibre talent and recruitment processes in the technology sector.

"Our core objective is to provide a process for market entry into Europe for high tech firms that demonstrates a measurable return on investment, an accelerated route to revenue and a concise recommendation of which channel to select to maximize return on investment," noted Dallimer.

"Our partnership with Hall Kinion delivers substantive value for any North American technology company. Collectively we protect both the financial capital investment - through a Simentra comprehensive new market analysis and through Hall Kinion's expertise- ensuring that the human capital talent procured delivers an appropriate return through the Simentra business services accelerated sales growth program," Dallimer concluded.

The partnership is being further endorsed by the commitment of both companies to launch a seminar program, Opportunity Europe™, commencing in June 2002 in San Francisco, California to provide an overview of the partnership service offering for Strategic Investment in new market entry.

About Hall Kinion

Hall Kinion (NASDAQ: HAKI) delivers world-class contract and direct-hire technology talent. Our core expertise lies in finding and placing the best global technology talent in 15 critical industries including: Technology, Telecom, Medical & Healthcare, Finance, Energy and Government. Hall Kinion supports leading companies through sound business and placement decisions that ensure our clients' continued success. With 30 offices in cities around the globe, Hall Kinion has access to the most impressive technology talent and companies.

About Simentra Ltd

Simentra Ltd is an International Risk Assessment company dedicated to providing intelligent and cost effective solutions to government, private corporations and the emergency services sector. The company Charter Series offers a range of assessment, fusion and training products and services to mitigate the risks associated with modern society and business practice and prepare for associated response protocols. Simentra is a subsidiary of AssetCo PLc in the UK www.assetco.com . Simentra has offices in Belfast (Northern Ireland), London (UK), and Houston (USA).

For more information, please visit http://www.simentra.com/