Simentra to deliver Technology Sales Agency for IPIX

Simentra announce a contract with IPIX(NASDAQ: IPIX) to support the sourcing of European sales opportunities for Rimfire Imaging product range focussing on Auotmotive, Property and Classified Adspace markets.

Palo Alto, USA, London, UK and Belfast, N.Ireland 15th July 2002

Simentra Ltd, a company dedicated to providing a cost effective, low risk and fast route to international sales revenues for early stage and venture capital backed high growth technology companies announced today iPIX (NASDAQ: iPIX) had appointed the company to support their European sales program through a Technology Sales Agency contract.

iPIX is an imaging software and services provider that delivers mission-critical solutions for a wide variety of applications and markets, including security and observation, real estate, auctions and classifieds, and digital content providers. iPIX Rimfire® is a mission-critical solution for acquiring, processing, and distributing images for use online and in print. In a world where visual technology is playing an increasingly vital role in the development, growth, and visibility of today's businesses, a market-proven product such as Rimfire provides a decided competitive edge.

"Clients such as eBay and Realtor.com have used our end-to-end solutions to leverage the explicit and implicit value of our imaging solutions. iPIX dynamic imaging is featured on eight out of the top ten Media Metrix Web Properties and currently serves over 100 million image views per day on Web sites worldwide. We hope that our relationship with Simentra will help extend that sales presence in Europe," commented Leif Welch Director, Business Development from iPIX.

Simentra Ltd are delighted at the prospect of applying their Technology Sales Agency model for iPIX from their Business Acceleration Centre in Bracknell, UK. The process will involve working on behalf of iPIX to source, identify, introduce and co-ordinate sales prospects to the company working in conjunction with their senior sales teams in California. Paul Dallimer, a founder of Simentra, commented on the unique value that the iPIX Rimfire Imaging product adds to potential users in the European marketplace,

"With their reputable client list, iPIX have demonstrated that their Rimfire Imaging product adds immense economic value, enhances the user experience and provides a more profitable model through up sell opportunities. I have no doubt that this will be a successful venture in Europe continuing from their growth in North America."

Simentra have recently launched Technology Sales Agency as a Business Acceleration process for technology companies in North America who wish to market test their products in Europe. Simentra minimise the risk of international market expansion by providing a bespoke serviced environment to gain early sales success and establish a platform for consolidated growth in Europe.

About iPIX

Internet Pictures Corporation (iPIX ®) provides mission-critical imaging solutions to facilitate commerce, communication, security and entertainment. The Company's solutions create, process and manage a rich variety of media including still images, 360-degree by 360-degree immersive images, video, animation, text and audio. iPIX is the largest online image management and distribution company in the world serving over 200 million image views and one million submissions daily for customers such as eBay ®, Homestore and the LA Times ®. The Company is headquartered in Oak Ridge, Tennessee, with co-headquarters in San Ramon, California.

About Simentra Ltd

Simentra Ltd is an International Risk Assessment company dedicated to providing intelligent and cost effective solutions to government, private corporations and the emergency services sector. The company Charter Series offers a range of assessment, fusion and training products and services to mitigate the risks associated with modern society and business practice and prepare for associated response protocols. Simentra is a subsidiary of AssetCo PLc in the UK www.assetco.com . Simentra has offices in Belfast (Northern Ireland), London (UK), and Houston (USA).

For more information, please visit http://www.simentra.com/