BT and Simentra target Automotive CRM opportunities
Simentra for international business acceleration in the Automotive CRM sector seeking major solution providers.
San Jose, Bracknell, Belfast, Sydney, Johannesburg 15th December 2003
Simentra Ltd, a company providing a low-risk, cost effective and fast route to the international market for early stage and venture capital backed high-growth technology firms, today announced the appointment by BT Locations Team, UK, in a USA based project to identify major solution providers in the Automotive CRM sector that would benefit from a UK market entry strategy combining their expertise in the USA with BT in the UK for a new customer experience in the automotive sector.
The program combines the unique location services offerings and the ICT solutions from the BT eLocations team unit with the award winning research and development that has been conducted in BT's Automotive Team in the UK.
With the imminent change in UK block exemption legislation, BT is unveiling new technology solutions that will use RFID and sensor technology to provide new focus to their service revenues.
The USA based program is designed to promote the complete suite of services for USA based Automotive OEM's and CRM providers seeking to consider a new UK operation as part of their location development plans. Whilst some operators are seeking joint ventures, partnerships or acquisition policies as a route to market, BT retains a strong interest of adding value to the customer experience in the lifetime of the consumer and the car cycle.
Simentra Government Business Unit will provide a unique series of high profile meetings in the industry for qualified company prospects who seek to learn more about the BT offering and their program for UK market entry. Gareth White who will work in conjunction with the international team at Simentra in the USA said:
"Through the BT eLocations participation at the Automotive sector, there is immense potential to use the power of the BT brand to change the perception and the experience that the UK consumer has with auto purchasing and servicing.
Simentra are confident that there will be a concentrated interest in the UK market from USA based OEM operators and that new technology solutions will maximise the potential of what is sure to be a classic."
Gerard O'Sullivan, VP Direct Investment at BT commented that the Simentra international business acceleration model continued to support the promotion of a new range of BT technology solutions to industry decision makers, analysts and international companies that would match the BT vision of future automotive sector operations.
About Simentra Ltd
Simentra Ltd is an International Risk Assessment company dedicated to providing intelligent and cost effective solutions to government, private corporations and the emergency services sector. The company Charter Series offers a range of assessment, fusion and training products and services to mitigate the risks associated with modern society and business practice and prepare for associated response protocols. Simentra is a subsidiary of AssetCo PLc in the UK www.assetco.com . Simentra has offices in Belfast (Northern Ireland), London (UK), and Houston (USA).
For more information, please visit http://www.simentra.com/