Global Medical Education and Training appoint Simentra to seek new international licensing opportunities

Global Medical Education and Training have assigned Simentra to exploit the potential of the company's award winning CD Rom technology to international markets.

San Jose, Bracknell, Belfast, Sydney 28th August 2003

Simentra Ltd, a company providing a low-risk, cost effective and fast route to the market for early stage and venture capital backed high-growth technology firms, today announced the appointment by Global Medical Education and Training, UK to launch a new European campaign to attract international licensing deals for their award winning Eye Movement disorder CD Rom.

GMETs Interactive Video Guide to Eye Movement Disorders CD ROM helps eye care professionals to learn, understand and comprehend 34 different ocular motility disorders within an stimulating and interactive environment. Unlike any other teaching tool available today GMETs unique multimedia CD ROM demonstrates, through high quality digital video, each disorder while at the same time impressing upon the user how to diagnose and manage the conditions.

"Having created an excellent product, GMET prides itself on the distinction of our work and our aim is to provide key Ophthalmology related teaching and learning material for the medical and paramedical professions. We were extremely impressed with the process that Simentra offered through their Knowledge Line product offering and are confident that they can accelerate our product sales to new markets," commented Dr David Patterson, a founder of GMET and contributor to their Eye Movement Disorder CD Rom."

Simentra created their Knowledge Line programme with a four stage process that addresses Product, Proposition, Process and People as the key components to establishing a Business Case for early stage technology clients,

"The impressive aspect about our engagement with GMET is the reaction that the industry have had to this product. Senior practionners at some of the leading schools of Opthamology are astounded at the quality of the content. Our goal for GMET is to commercialise that product and gain additional market traction for the founders to accelerate their growth to real revenues. It is a very excting time for the founders." commented Gareth White, a founder of Simentra who has responsibility for Global marketing solutions.

Simentra have also recently announced a new service to their Charter Series services in Techstart, an assessment of early stage Venture Capital backed technology companies to provide initial new market entry strategies.

About Simentra Ltd

Simentra Ltd is an International Risk Assessment company dedicated to providing intelligent and cost effective solutions to government, private corporations and the emergency services sector. The company Charter Series offers a range of assessment, fusion and training products and services to mitigate the risks associated with modern society and business practice and prepare for associated response protocols. Simentra is a subsidiary of AssetCo PLc in the UK www.assetco.com . Simentra has offices in Belfast (Northern Ireland), London (UK), and Houston (USA).

For more information, please visit http://www.simentra.com/