Kartel Group seek business acceleration to USA market with Simentra

Kartel Group appoint Simentra ICT Business Unit for USA campaign to attract new client and licensing companies to their unique Korrect international artist royalty and accounting software package.

San Jose, Bracknell, Belfast, Sydney 8th September 2003

Simentra Ltd, a company providing a low-risk, cost effective and fast route to the market for early stage and venture capital backed high-growth technology firms, today announced the appointment by Kartel Group, UK to launch a new USA based campaign to attract international licensing clients to avail of its unique Korrect software package, a fully integrated royalty management and accounting software application.

The program is an initiative aimed at international licensing deals in the international music arena to become fully conversant with an integrated royalty and accounting package for both points and profits based contracts. The Kartel Group has established a low cost framework , directly attributed to their ability to integrate Korrect with all major accounting packages, to exploit the potential of the USA based market. The program with Simentra is designed to provide a comprehensive value add to existing relationships in the industry by unveiling new reporting tools to clients who can conduct more cost effective campaigns with associated artistes in their portfolio.

Simentra ICT Business Unit will provide a unique series of high profile meetings in the industry for qualified business prospects who seek to learn more about the Korrect Software offering and their new reporting modules. Steve Hand, VP ICT Business Unit who will direct the team at Simentra said:

"Through the Simentra program, we hope to provide significant acceleration in the interest in the music industry control of artist royalty and account management. As part of our assignment with the Kartel Group we have reviewed their application and reference customers and have been impressed by the quality and standard of the operation.
We feel confident that there is a concentrated group of senior level management companies who will benefit from the consideration of a Korrect application and will use the comprehensive knowledge of the industry and market utilisation from which the design has been derived."

Simon Peters, CEO of Kartel Group at Kartel Group commented that the Simentra business proposition was a perfect match to the company needs to identify sales prospects quickly and effectively with senior level industry figures in the USA.

About Simentra Ltd

Simentra Ltd is an International Risk Assessment company dedicated to providing intelligent and cost effective solutions to government, private corporations and the emergency services sector. The company Charter Series offers a range of assessment, fusion and training products and services to mitigate the risks associated with modern society and business practice and prepare for associated response protocols. Simentra is a subsidiary of AssetCo PLc in the UK www.assetco.com . Simentra has offices in Belfast (Northern Ireland), London (UK), and Houston (USA).

For more information, please visit http://www.simentra.com/