Simentra complete Australian merger and launch Asia Pacific operation

Simentra continue to expand their international network of offices, associates and partners with the opening of an office in Sydney, Australia to further extend their global reach in the delivery of business acceleration services for high growth technology companies.

San Jose, Bracknell, Belfast, 28th July 2003

Simentra Ltd, a business acceleration company providing a low-risk, cost effective and fast route to international sales revenues for early stage and venture capital backed high-growth technology firms, today announced the merger with Récolte Consulting headquartered in Sydney, Australia to offer their products and services portfolio in the Asia Pacific region.

The company, headquartered in Belfast already operates additional offices in Bracknell, UK and San Jose, California. The Asia Pacific region has always been an integral part of the company development strategy and the merger with Récolte Consulting helped to expedite the process more effectively;

"The merger with Récolte Consulting is a tremendous opportunity for Simentra to offer international sales acceleration services for high growth technology companies seeking international expansion. Australia was our natural starting point as an English speaking market who have in recent years seen the proliferation of interest in technology based business. Simentra expertise with government agency, academic institution and commercial technology clients will offer a great service to similar clients in Australia initially seeking expansion. It also provides an opportunity for our existing clients to consider potential sales in Asia Pacific territories" commented Gareth White, a founder of Simentra.

Récolte Consulting, operated by Emilio Robles with associates in the USA, China, and the USA will assume operations under the Simentra brand with Robles acting as SVP for Asia Pacific for the company. Simentra have since their inception in November 2001 grown the business to over 30 people associated with the delivery of their range of Business Acceleration services.

"To be successful, Australian companies need the best support available in each market they target. For that you need more than just local knowledge. You need people on the ground, working in that market on a day-to-day basis. You need a broad spectrum of experts, providing in-depth counsel and execution for sales and marketing, marketing communications, finance, research, organization design, vendor management and channel management.Traditionally, companies had to shop around and assemble ad hoc teams to achieve this result, with difficult project management and accountability issues all part of the package. With Simentra, you get the best in-market talent available, project management and accountability of those overseas experts right here in Australia." said Robles.

The company are already impressing their services upon the University arena, technology incubators, inward investment agencies and commercial technology companies in Australia. With the national market restricting the potential international growth of high technology, Simentra are hoping to introduce the best that Australia has to offer on an international basis.

About Simentra Ltd

Simentra Ltd is an International Risk Assessment company dedicated to providing intelligent and cost effective solutions to government, private corporations and the emergency services sector. The company Charter Series offers a range of assessment, fusion and training products and services to mitigate the risks associated with modern society and business practice and prepare for associated response protocols. Simentra is a subsidiary of AssetCo PLc in the UK www.assetco.com . Simentra has offices in Belfast (Northern Ireland), London (UK), and Houston (USA).

For more information, please visit http://www.simentra.com/