Simentra to accelerate USA sales for Rogers Group Call Centre, Mauritius

Simentra have been assigned by Rogers.com, a subsidiary of the Rogers Group in Mauritius, the islands largest company, to exploit international business opportunity for the services provided by the new 160 seat Rogers Call Centre operation providing high quality ICT support solutions.

San Jose, Bracknell, Belfast, Sydney 1st October 2003

Simentra Ltd, a company providing a low-risk, cost effective and fast route to the market for early stage and venture capital backed high-growth technology firms, today announced the appointment by Rogers.com, Mauritius, for a USA based lead generation programme to prospect for international business opportunities for the Rogers Call Centre operation at Informatics Park, Point Aux Sables, Mauritius.

The program concentrates on the drive for offshore support and management services to be fulfilled by the new 160 seat call centre operation to further endorse their solutions for the existing European client base.

With renewed interest from North America in safe, secure and intelligent ICT solutions in offshore locations, Rogers Call Centre offers an opportunity for North American clients to reduce operating costs, engage in high quality service and support and have an alternative destination with which to fulfil business processes on a 24/7 basis.

The USA based program is designed to promote the complete suite of services for companies seeking to consider an offshore support location as part of their business development plans. As part of the largest operating group on the island, Rogers Call Centre has a dedicated and educated workforce, proficient in IT solutions and an experienced industry senior management team who all have international contact centre experience.

Simentra ICT Business Unit will provide a unique campaign to high profile contacts in the industry to qualify business prospects who seek to learn more about the Rogers Call Centre offering and their program for offshore services. Gareth White, who will work in conjunction with the international team at Simentra in the USA said:

"With continued interest in offshore locations for various business processes, the Rogers Call Centre acts as a perfect platform from which to deliver secure, high quality operations that enhance the business productivity of North American corporations. Simentra are confident that there is a strong desire in the USA market to utilise technology solutions with reputable providers that help maximise the potential of core business attributes and outsource business processes offshore."

Jane Valls, Managing Director of Rogers.com commented that the Simentra business acceleration proposition was an opportunity to promote their new range of technology solutions to industry decision makers and prospect for international opportunities that would match the company vision to provide a high quality 24/7 operation.

About Simentra Ltd

Simentra Ltd is an International Risk Assessment company dedicated to providing intelligent and cost effective solutions to government, private corporations and the emergency services sector. The company Charter Series offers a range of assessment, fusion and training products and services to mitigate the risks associated with modern society and business practice and prepare for associated response protocols. Simentra is a subsidiary of AssetCo PLc in the UK www.assetco.com . Simentra has offices in Belfast (Northern Ireland), London (UK), and Houston (USA).

For more information, please visit http://www.simentra.com/