Simentra to support British Telecom in gaming sector initiatives
Simentra have recently been engaged with BT eLocations team, BT's inward investment unit, to exploit interest in the BT ventureSmart and Gaming Sector technology offerings for USA based casino operators seeking UK market entry.
San Jose, Bracknell, Belfast, Sydney 15th September 2003
Simentra Ltd, a company providing a low-risk, cost effective and fast route to the market for early stage and venture capital backed high-growth technology firms, today announced the appointment by BT Locations Team, UK, in a USA based project to identify international casino clients who could benefit from the BT ventureSmart and gaming sector technology offerings.
The program combines the unique location services offerings and the ICT solutions from the BT eLocations team unit with the award winning research that has been conducted at BT's Adastral Park in the UK. With the imminent change in UK gaming license legislature, BT is unveiling new Biometric Smart Card technology as one example of changing the ability to integrate technology with customer experience at the Global
Gaming Expo in Las Vegas in September 2003. The USA based program is designed to promote the complete suite of services for USA based Casino operators seeking to consider a new UK location as part of their location development plans. Whilst some operators are seeking joint ventures, partnerships or acquisition policies as a route to market, BT retains a strong interest of adding value to the customer experience in the casinos of the future.
Simentra ICT Business Unit will provide a unique series of high profile meetings in the industry for qualified business prospects who seek to learn more about the BT offering and their program for UK market entry.
Steve Hand who will work in conjunction with the international team at Simentra in the USA said:
"Through the BT eLocations participation at the Global Gaming Expo in Las Vegas in September, it acts as a perfect forum from which to gauge industry attitude to improved operations in casino environments with the utilisation of technology. Simentra are confident that there is a concentrated interest in the UK market from USA based operators and that early stage decision making was vital for technology solutions to maximise the potential from what is known to be a conservative approach to gambling against the USA experiences."
Olga Scott, VP Direct Investment at BT commented that the Simentra business acceleration proposition was an opportunity to promote their new range of technology solutions to industry decision makers and prospect for international opportunities that would match the BT vision of future gaming sector operations.
About Simentra Ltd
Simentra Ltd is an International Risk Assessment company dedicated to providing intelligent and cost effective solutions to government, private corporations and the emergency services sector. The company Charter Series offers a range of assessment, fusion and training products and services to mitigate the risks associated with modern society and business practice and prepare for associated response protocols. Simentra is a subsidiary of AssetCo PLc in the UK www.assetco.com . Simentra has offices in Belfast (Northern Ireland), London (UK), and Houston (USA).
For more information, please visit http://www.simentra.com/