Procuro select Simentra for EMEA expansion and distribution

Procuro, a unique provider of Enterprise Management solutions, has appointed Simentra as the Master Distributor for EMEA in a strategic move to drive the company expansion to new international markets and attract international clients to its existing portfolio.

San Jose, Bracknell, Belfast, Sydney, Johannesburg 18th May 2004

Simentra Ltd, a company providing a low-risk, cost effective and fast route to the market for early stage and venture capital backed high-growth technology firms, today announced their selection by Procuro Inc, San Diego in the USA as their Master Distributor for the EMEA region.

Procuro Enterprise Management Service (Procuro EMSTM) is based upon a suite of proprietary and patent pending technologies that will monitor, measure, collect, analyze, manage, notify and report on the health and performance of a company's enterprise-wide IT investment. The company expects the Procuro EMS system to be a first in open management platforms.

The campaign will seek to recruit and manage appropriate channels and route to market sales in the EMEA region through the Simentra offices in Bracknell and Johannesburg and the company's extended associate network. New resellers, channel partners and clients will benefit from the Simentra Systems programme and the launch of the Procuro EMS solution in this region.

Simentra ICT Business Unit will provide a unique series of sales and partner recruitment campaigns for qualified business prospects who seek to utilise the Procuro EMS applications. Paul Easto who will direct the ICT Business Unit team at Simentra said:

"The Procuro EMS solution has impressed us and we believe there is a significant opportunity to exploit this and the PIMM product in EMEA . One of the real benefits is the ability that Procuro EMSTM offers to provide practical operational support for the systems administrator and end user."

Vince Gordon, CEO at Procuro commented that the Simentra Systems business proposition resulted in Procuro identifying a more cost effective, swift and financially viable route to attracting new international sales revenues whilst retaining control though one select partner in Simentra.

About Simentra Ltd

Simentra Ltd is an International Risk Assessment company dedicated to providing intelligent and cost effective solutions to government, private corporations and the emergency services sector. The company Charter Series offers a range of assessment, fusion and training products and services to mitigate the risks associated with modern society and business practice and prepare for associated response protocols. Simentra is a subsidiary of AssetCo PLc in the UK www.assetco.com . Simentra has offices in Belfast (Northern Ireland), London (UK), and Houston (USA).

For more information, please visit http://www.simentra.com/