Simentra international sales acceleration services added to Darst and Associates Guidance Services

Simentra recently announced their alliance with Darst and Associates in the USA for the co-ordination of international programmes with respective customers seeking international growth.

San Jose, Bracknell, Belfast, Sydney, Johannesburg 4th November 2004

Simentra Ltd, a company providing a low-risk, cost effective and fast route to the market for early stage and venture capital backed high-growth technology firms, today announced their alliance with Darst and Associates Inc, an internationally recognozed performance leader in sales guidance, education, competency and turnarounds.

The addition of Simentra's international acceleration services to Darst & Associates' existing array of sales guidance services is part of an ongoing expansion designed to provide customers with a single source for sales performance improvement. Companies will now be able to see immediate results in their domestic and international sales efforts.

" We are thrilled to add Simentra's experience and capabilities to our portfolio of services," said Michael Darst, president and CEO of Darst & Associates, Inc. "We have always had a strong international focus, but Simentra gives customers an immediate entry point into additional key technology markets around the world. We have a solid reputation as an objective and trusted business advisor, and we continue to expand our capabilities to meet our customers' needs. With Simentra, we don't just offer lip service to help you sell domestically or internationally, we offer the services to make it happen."

Darst & Associates and Simentra will concentrate on international sales acceleration for technology companies, academic institutions, commercial incubators, science parks, technology transfer programs, and government trade departments. All engagements include tailored services, disciplined project management, focused campaigns, and measurable revenue points. The ultimate goal is for the Darst & Associates/Simentra alliance is to deliver accelerated growth, with minimal risk.

"Darst & Associates is an outstanding partner," said Steve Palladino, Managing Director, Simentra, USA. "Our alliance with them is designed to add further support to Simentra's world class clients who must perform fast in today market or get left behind. Darst & Associate's sales guidance, education and turnaround services are a natural fit with Simentra's sales acceleration services and this now creates a unbeatable suite of services designed to create sales results, momentum and profitability."

"Our alliance with Simentra is based on complementary strengths," said Darst. "For those organizations struggling with the complexity of generating sales, we offer a complete package of services, knowledge, experience, and direction. Our combined strengths truly offers accelerated growth, with minimal risk."

The geographic scope of this alliance includes the US, Canada, Europe, South America, South Africa, and the Pacific Rim. Simentra and Darst & Associates will offer acceleration services in the following business sectors:

Life Sciences
Biotechnology
Pharmaceuticals
Healthcare
Medical devices
Cancer research
Imaging
Digital Industries
Hardware
Software
Semiconductor
Electronics
Internet
New media
Telecoms
Wireless
Business Services
Offshore financial services
Outsourcing
High tech incubation
Customer contact centers
Shared services centers
Science parks
Educational/commercial partnerships

Contacts

Gareth White
Founder, Managing Director
Simentra Ltd.
Technology, Engineering and Innovation Centre
University of Ulster
Jordanstown, N. Ireland BT37 0QB
Phone: 44 2890 930 093

About Darst & Associates

Founded in 1985, Darst & Associates assists customers in building and maintaining profitable momentum. Their sales guidance services, sales education programs and sales turnaround services are customer-focused, practitioner-based, P&L driven, and tailored to specific customer environments. Darst & Associates maintains a global perspective by serving multinational corporations in a wide range of industry and service sectors. ...because performance is reality...

For more information please visit Darst & Associates

About Simentra Ltd

Simentra Ltd is an International Risk Assessment company dedicated to providing intelligent and cost effective solutions to government, private corporations and the emergency services sector. The company Charter Series offers a range of assessment, fusion and training products and services to mitigate the risks associated with modern society and business practice and prepare for associated response protocols. Simentra is a subsidiary of AssetCo PLc in the UK www.assetco.com . Simentra has offices in Belfast (Northern Ireland), London (UK), and Houston (USA).