Simentra support supply chain logistics firm for EMEA expansion and distribution

An international based provider of Supply Chain logistics solutions has appointed Simentra as the campaign manager for EMEA in a strategic move to drive the company expansion to new sectors and attract international clients to its existing portfolio.

San Jose, Bracknell, Belfast, Sydney, Johannesburg 18th August 2004

Simentra Ltd, a company providing a low-risk, cost effective and fast route to the market for early stage and venture capital backed high-growth technology firms, today announced their selection by an international supply chain logistics firm to support sales expansion for the EMEA region.

The contract is based upon a suite of services that will monitor, measure, collect, analyze, manage, notify and report on the company's enterprise-wide logistics solutions. The client expects the solutions to be provided in the new and emerging category of Direct Response TV.

The campaign will seek to recruit and manage appropriate channels and route to market sales in the EMEA region through the Simentra offices in Bracknell and Belfast and the company's extended associate network. New resellers, partners and clients will benefit from the Simentra campaign and the launch of the clients DRTV solution in the EMEA region.

Simentra ICT Business Unit will provide a unique series of sales and partner recruitment campaigns for qualified business prospects who seek to utilise the logistics solutions. Gareth White who will direct the ICT Business Unit team at Simentra said:

"The firms DRTV solutions have impressed us and we believe there is a significant opportunity to exploit this and the DRTV market in EMEA . One of the real benefits is the ability that client offers is the provision of a cost effective support for the new customer and the end user"

The client commented that the Simentra Systems business proposition resulted in their identifying a more cost effective, swift and financially viable route to attracting new international sales revenues whilst retaining control though one select partner in Simentra.

About Simentra Ltd

Simentra Ltd is an International Risk Assessment company dedicated to providing intelligent and cost effective solutions to government, private corporations and the emergency services sector. The company Charter Series offers a range of assessment, fusion and training products and services to mitigate the risks associated with modern society and business practice and prepare for associated response protocols. Simentra is a subsidiary of AssetCo PLc in the UK www.assetco.com . Simentra has offices in Belfast (Northern Ireland), London (UK), and Houston (USA).

For more information, please visit http://www.simentra.com/