Simentra to shape UK regional development agency international gaming proposition

Simentra have recently been appointed by the British Midlands Development Agency, representing both East and West Midlands regions in the UK to help shape the international marketing proposition to attract inward investment opportunities for the gaming sector.

San Jose, Bracknell, Belfast, Sydney, 5th February 2004

Simentra Ltd, a company providing a low-risk, cost effective and fast route to the market for early stage and venture capital backed high-growth technology firms, today announced the appointment by the British Midlands, UK, in an effort to design, develop and craft an international marketing proposition that will support the potential for inward investment projects from the international gaming sector.

The program combines the unique location services offerings from the West Midlands and East Midlands regions in the UK. With the imminent change in UK gaming license legislature, the regions are unveiling a new approach to potential international operators about the benefits of the region as a location for high quality casino operations. The program is designed to promote the complete suite of skills, services and people that USA based Casino operators can consider when searching for new UK locations as part of their international development plans.

Whilst some operators are seeking joint ventures, partnerships or acquisition policies as a route to market, the British Midlands retains a strong interest of adding value to the customer experience in the casinos that could be located in their region through a tailor made program of support.

Simentra Government Business Unit will provide a unique series of high profile meetings in the industry for qualified business prospects who seek to learn more about the regions offering and their program for UK market entry. Steve Hand who will work in conjunction with the international team at Simentra in the USA said:

"Through the development of a more concise international marketing proposition, the British Midlands will position itself as the most attractive location in the UK for casino operations with its unique access, infrastructure and skills.
Simentra are confident that there is a concentrated interest in the UK market from USA based operators and that decision making criteria for the most opportune locations offers a vital role for the British Midlands from a foreign direct investment perspective."

Linda Leehane, East Midlands development agency commented that the Simentra business acceleration proposition was an opportunity to promote their new proposition to industry decision makers and prospect for international opportunities that would match the British Midlands vision of future gaming sector operations.

About Simentra Ltd

Simentra Ltd is an International Risk Assessment company dedicated to providing intelligent and cost effective solutions to government, private corporations and the emergency services sector. The company Charter Series offers a range of assessment, fusion and training products and services to mitigate the risks associated with modern society and business practice and prepare for associated response protocols. Simentra is a subsidiary of AssetCo PLc in the UK www.assetco.com . Simentra has offices in Belfast (Northern Ireland), London (UK), and Houston (USA).

For more information, please visit http://www.simentra.com/