Urchin conduct UK market entry with Simentra
Urchin, a unique service provider specialising in web analytics appoint Simentra to conduct initial feasibility in a European campaign to attract new clients for its Urchin 5 web marketing platform.
San Jose, Bracknell, Belfast, Sydney, Johannesburg 19th January 2004
Simentra Ltd, a company providing a low-risk, cost effective and fast route to the market for early stage and venture capital backed high-growth technology firms, today announced the appointment by Urchin Corporation, San Diego in the USA to launch a new European campaign to attract international clients to avail of its web analytics platform.
The program is based on a campaign to seek appropriate channels and route to market sales in the UK and further afield in Europe. The company has a unique web analytics tool with clients that include Sega, NASA and Qualcomm for the provision of web visitor traffic analysis and reporting.
The European based program is designed to provide a platform for new resellers, channel partners and clients to become accustomed to the significant upgrades to their product suite including the recent integration of the Adobe SVG Graphics technology as part of the application.
Simentra ICT Business Unit will provide a unique series of sales campaigns in the sector for qualified business prospects who seek to learn more about the Urchin 5 platform and their client references. Steve Hand who will direct the ICT Business Unit team at Simentra said:
"The web analytics market in the UK has matured over recent years with a more comprehensive understanding from the user to the requirements from web log analysis. We are interested in the benefits that Urchin 5 offers the client from the ease of use and reporting tool perspective and are sure that the market exists in the UK to act as platform for uniform growth elsewhere in Europe."
Jason Senn, VP Business Development at Urchin commented that the Simentra business proposition met with company needs for new market entry solution as a cost effective and accelerated route to new international sales revenues.
About Simentra Ltd
Simentra Ltd is an International Risk Assessment company dedicated to providing intelligent and cost effective solutions to government, private corporations and the emergency services sector. The company Charter Series offers a range of assessment, fusion and training products and services to mitigate the risks associated with modern society and business practice and prepare for associated response protocols. Simentra is a subsidiary of AssetCo PLc in the UK www.assetco.com . Simentra has offices in Belfast (Northern Ireland), London (UK), and Houston (USA).
For more information, please visit http://www.simentra.com/