Los Angeles based security company assign Simentra for UK expansion

Simentra recently announced their appointment by Hyperspace, Colorado for an aggressive push on the Hyperweb and Hypertunnel solutions for the European market.

A market leader in the Incident Management Software arena has assigned Simentra to provide a UK market entry strategy and design an accelerated growth campaign to generate new revenues in the European market using the UK as a the gateway.

San Jose, London, Belfast, Sydney, Johannesburg 23th May 2005

Simentra Ltd, a company providing a low-risk, cost effective and fast route to the market for early stage and venture capital backed high-growth technology firms, today announced their selection by a Los Angeles based technology vendor in the USA for the UK region sales drive.

Founded in 1998, the company is a leading provider of crisis management software, serving public agencies, private entities, and non-profit organizations of all types and sizes. The collaborative software platform offers comprehensive functionality for the critical tasks of crisis management and is used in a variety of applications including emergency management, homeland security, biodefense, business continuity, disaster preparedness and recovery, event management, and exercises.

The campaign will seek to target the companies, agencies and institutions in the UK that would benefit from the company solution given the changes in government legislation in accordance with the Civil Contingencies Act.

Simentra ICT Business Unit will provide a unique series of sales and partner recruitment campaigns for qualified business prospects who seek to utilise the company applications. Gareth White who will direct the ICT Business Unit team at Simentra said:

"This has been a company that we have been tracking for some time. They have a pedigree client list and with the recent changes to legislation in the UK and the need for a solution in the Emergency Preparedness space, we are very excited about the prospects for this company."

The USA based company commented that the Simentra proposition would support identifying a more cost effective, swift and financially viable route to attracting new international sales revenues whilst retaining control though one select partner in Simentra.

About Simentra Ltd

Simentra Ltd is an International Risk Assessment company dedicated to providing intelligent and cost effective solutions to government, private corporations and the emergency services sector. The company Charter Series offers a range of assessment, fusion and training products and services to mitigate the risks associated with modern society and business practice and prepare for associated response protocols. Simentra is a subsidiary of AssetCo PLc in the UK www.assetco.com . Simentra has offices in Belfast (Northern Ireland), London (UK), and Houston (USA).

For more information, please visit http://www.simentra.com/