Dear Reader,

Welcome to the June 2002 Issue of Transcript!

We examine some of the latest developments at Simentra and our partner network.

Enjoy the read and please feel free to contact me if you wish to advise on future content or reach one of our global offices!

Sincerely,
Rob Desborough,
Editor , Transcript

Contents

Fred Hoar, founding member of Silicon Valley Band of Angels joins Simentra >> One of the most influential PR people of the century helps drive Simentra USA operations

Opportunity Europe launches successfully in San Francisco >> First Opportunity Europe event with partner Hall Kinion oversubscribed in San Francisco

European Market expansion for Nomensa >> Leading web usability firm engage Simentra to provide Knowledge Line process to assist in European expansion plans.

Simentra launch new website >> Simentra launch new web site to incorporate new products and services offering

For more news and information please visit our website
www.simentra.com

During the past four decades, Fred Hoar has shaped marketing and communications strategies for some of America's seminal technology and consumer companies, from Apple to Fairchild to RCA. In 1999, he was named one of the "Top 100 Most Influential PR People of the 20th Century" by the authoritative magazine, PRWEEK.

Prior to joining Simentra , where Hoar will help drive USA west coast operations to develop the company brand, IPR, solutions and Charter Series process, he was chairman at Miller/Shandwick Technologies in Silicon Valley. In the early 1980s, Hoar was vice president of corporate communications for Apple Computer, directly involved in taking the company public and launching the Lisa and Macintosh computers. He was also vice president, communications and marketing services for Fairchild Camera & Instrument; vice president, communications for Genentech; director of worldwide communications for Raychem and division vice president,advertising and public affairs at RCA. Fred is also Senior Counsel at VCPR Inc in Silicon Valley.

He holds an A.B. degree cum laude in American history and literature from Harvard and an M.A. in journalism from the University of Iowa. Hoar began his career with the Associated Press and as an instructor in English and journalism at the University of Northern Iowa. A founder of the Silicon Valley Band of Angels, he is a director of Semotus Solutions Inc. and a member of the advisory boards of Junior Achievement of Silicon Valley and the Santa Clara University Leavey School of Business.

The first in a series Opportunity Europe seminars held with partner Hall Kinion attracted over 30 senior level executives to an exclusive event in June 2002 in San Francisco. The select list of attendees comprised of some of the most exciting and innovative high technology companies from the Bay Area. They were presented with an overview on the climate for European Expansion by guest speaker, Fred Hoar, founding member of the Silicon Valley Band of Angels. The event was co-sponsored by both Hall Kinion and Invest UK who are planning future events for the Opportunity Europe Seminars to be held in Boston, Los Angeles and Atlanta throughout Q3 and Q4 2002.

For further information email : info@simentra.com

Nomensa, a unique provider of digital media testing and development, have engaged Simentra to conduct a Knowledge Line assignment to realise the company's aspirations to expand further in the European marketplace. Nomensa focuses on improving the user experience of people using digital technology. Simentra will create a new Business Case for Nomensa to approach sales and marketing efforts throughout Europe to some of the regions leading brands who require rapid improvements in their digital user experiences.

Visit the Nomensa web site at www.nomensa.com

Simentra launched a new website on 31st May to reflect developments in the company's range of products and services in the company Charter Series program. The company have added their Portfolio Appraisal, Software Sales Agency and Programme Management services as part of their Expansion Path process.

This is to reflect a growing demand for the Venture Capital community to have an early stage assessment conducted for key portfolio companies performance. There has also been demand for Business Software clients to test the sales potential of their product before making a full commitment to an overseas operation, provided through Simentra Software Sales agency in the UK.

Finally, Simentra have been involved more recently in projects that have already decided to locate overseas but have engaged Simentra to manage the process utilising their local operational expertise.

Please find the renewed site at: www.simentra.com

Simentra is a business acceleration company dedicated to providing a cost effective, low risk and fast route to international sales revenues for early stage and venture capital backed high growth technology companies.

Simentra has sales and marketing offices in Palo Alto, California and Bracknell, Berkshire UK and a Research and Analysis Centre in Belfast, N.Ireland.

Learn more about Simenta and our unique solutions at www.simentra.com

Copyright ©2002 Simentra Inc and Simentra Ltd

Transcript Editor: Rob Desbrough
t: +44 (0) 2890 511 232

Americas Manager: Ivor Evans
t: +1 650 798 5113

EMEA Manager: Geri McAloon
t: +44 (0) 1344 742 832

Feedback : transcript@simentra.com