Dear Reader,

Welcome to the Q3 2003 Issue of Transcript!

We examine some of the latest developments at Simentra and our partner network.

Enjoy the read and please feel free to contact me if you wish to advise on future content or reach one of our global offices!

Sincerely,
Rob Desborough,
Editor, Transcript

Contents

Simentra expand international presence to South Africa >> Simentra continue to expand their international network of offices, associates and partners with the opening of an office in Johannesburg, South Africa to further extend their global reach in the delivery of business acceleration services for high growth technology companies.

Simentra to accelerate USA sales for Rogers Call Centre, Mauritius >> Simentra have been assigned by Rogers.com, a subsidiary of the Rogers Group in Mauritius, the islands largest company, to exploit international business opportunity for the services provided by the new 160 seat Rogers Call Centre operation providing high quality ICT support solutions.

Simentra to support British Telecom in gaming sector initiatives >> Simentra have recently been engaged by BT with the BT eLocations team, BT's inward investment unit, to exploit interest in the BT ventureSmart and Gaming Sector technology offerings for USA based casino operators seeking UK market entry.

Simentra extend business support programme to Science Research Parks >> Simentra and the University of Ulster Science Research Parks in N.Ireland, adopt Charter Series business support programme to undertake business acceleration assignments for early stage technology transfer and development.

Kartel Group seek business acceleration to USA market with Simentra >> Kartel Group appoint Simentra ICT Business Unit for USA campaign to attract new client and licensing companies to their unique Korrect international artist royalty and accounting software package.

For more news and information please visit our website
www.simentra.com

Simentra expand international presence to South Africa

Simentra continue to expand their international network of offices, associates and partners with the launch of an office in Johannesburg, South Africa, in conjunction with Herbert Penny Ltd. to further extend their global reach in the delivery of business acceleration services for high growth technology companies.

Simentra already operates additional offices in Bracknell, UK, San Jose, California Sydney, Australia and Belfast, N.Ireland with a range of associate offices in additional locations. South Africa was always an important territory for the company in expanding their portfolio of services to high growth technology companies in the English speaking markets before seeking alternative destinations. Simentra, have since their inception in November 2001 grown the business to over 30 people associated with the delivery of their range of Business Acceleration services and the company are already impressing their services upon the University arena, technology incubators, inward investment agencies and commercial technology companies in South Africa. With the national market restricting the potential international growth of high technology, Simentra are hoping to introduce the best that South Africa has to offer on an international basis. The company operations there will be managed by John Penny.

Simentra to accelerate USA sales for Rogers Call Centre, Mauritius

Simentra have been assigned by Rogers.com, a subsidiary of the Rogers Group in Mauritius, the islands largest company, to exploit international business opportunity for the services provided by the new 160 seat Rogers Call Centre operation providing high quality ICT support solutions.

With the developments in offshore outsourcing, Mauritius has become an attractive destination due to recent links the SAFE fibre optic network and investment in new technology infrastructure and companies. Simentra will develop a range of campaigns to introduce senior level decision makers to the increasing range of expertise that Rogers Call Centre can offer to international clients. The company has a fully functional offshore call centre operation that delivers high quality outsourced IT solutions including inbound and outbound call activity, data capture and management services and offshore BPO. The USA based program is designed to provide a complete suite of services for high growth technology companies seeking to utilize an offshore location for cost savings, quality service provision and business continuity. Rogers Group agreed the use of Simentra business acceleration services was the best way to test the market.

Simentra ICT Business Unit will provide a unique series of high profile meetings in the industry for qualified business prospects who seek to learn more about the Rogers Call Centre offering and their international service provision

Simentra to support British Telecom in gaming sector initiatives

Simentra have recently been engaged with BT eLocations team, BT's inward investment unit, to exploit interest in the BT ventureSmart and Gaming Sector technology offerings for USA based casino operators seeking UK market entry.

The program combines the unique location services offerings and the ICT solutions from the BT eLocations team unit with the award winning research that has been conducted at BT's Adastral Park in the UK. With the imminent change in UK gaming license legislature, BT is unveiling new Biometric Smart Card technology as one example of changing the ability to integrate technology with customer experience at the Global Gaming Expo in Las Vegas in September 2003. The USA based program is designed to promote the complete suite of services for USA based Casino operators seeking to consider a new UK location as part of their location development plans. Whilst some operators are seeking joint ventures, partnerships or acquisition policies as a route to market, BT retains a strong interest of adding value to the customer experience in the casinos of the future.

Simentra ICT Business Unit will provide a unique series of high profile meetings in the industry for qualified business prospects who seek to learn more about the BT offering and their program for UK market entry.

Simentra extend business support programme to Science Research Parks

Simentra and the University of Ulster Science Research Parks in N.Ireland, adopt Charter Series business support programme to undertake business acceleration assignments for early stage technology transfer and development.

The programme will be a continued engagement to look at the more innovative early stage technology companies in the University portfolio that have been located in the award winning Innovation Centres to provide a Charter Series service and determine the market potential for a range of products, create robust Business Cases for the commercialisation of initial research and intellectual property development.

The University Science Research Parks will utilized the Simentra Charter Series as an opportunity to endorse the vision of the University to convert world class research into commercially viable products and that the process will further enhance the reputation of the University in its approach to Technology Transfer.

The program is also designed to develop an international programme for the Science Research Park facilities working in conjunction with local economic development units and regional investment agencies. This will include development of new policies, infrastructure and business support mechanisms for technology companies seeking international collaboration and partnership.

Kartel Group seek business acceleration to USA market with Simentra

Kartel Group appoint Simentra ICT Business Unit for USA campaign to attract new client and licensing companies to their unique Korrect international artist royalty and accounting software package.

The program is an initiative aimed at international licensing deals in the international music arena to become fully conversant with an integrated royalty and accounting package for both points and profits based contracts. The Kartel Group has established a low cost framework , directly attributed to their ability to integrate Korrect with all major accounting packages, to exploit the potential of the USA based market. The program with Simentra is designed to provide a comprehensive value add to existing relationships in the industry by unveiling new reporting tools to clients who can conduct more cost effective campaigns with associated artistes in their portfolio.

Simentra ICT Business Unit will provide a unique series of high profile meetings in the industry for qualified business prospects who seek to learn more about the Korrect Software offering and their new reporting modules.

Simentra is a business acceleration company dedicated to providing a cost effective, low risk and fast route to international sales revenues for early stage and venture capital backed high growth technology companies.

Simentra has Business Acceleration Centres in San Jose, California, Sydney, Australia and Bracknell, Berkshire UK with a Business Resource Centre in Belfast, N.Ireland.

Learn more about Simentra and our unique solutions at www.simentra.com

Copyright ©2003 Simentra Inc,Simentra Ltd,Simentra Pty

Transcript Editor: Rob Desbrough
t: +44 (0) 2890 511 232

Americas: Glenn Hardy
t: +1 408 351 3676

EMEA: Gareth White
t: +44 (0) 2890 930092

Asia Pacific: Emilio Robles
t: +61 (0) 2 9521 2552

Feedback: rob.desborough@simentra.com