Dear Reader,

Welcome to the Q4 2003 Issue of Transcript!

We examine some of the latest developments at Simentra and our partner network.

Enjoy the read and please feel free to contact me if you wish to advise on future content or reach one of our global offices!

Sincerely,
Mark Swithenbank,
Editor, Transcript

Contents

British Telecom and Simentra target international Auto CRM opportunities >> Simentra continue to expand their international foreign direct investment work with British Telecom with the appointment to the Automotive CRM sector. Simentra will provide detailed analysis of the international opportunities for new BT services in the sector.

Procuro,USA appoint Simentra for EMEA sales and distribution >> Procuro, a unique provider of Enterprise Management solutions, has appointed Simentra as the Master Distributor for EMEA in a strategic move to drive the company expansion to new international markets and attract international clients to its existing portfolio.

Simentra to support Urchin with UK sales programme initiatives >> Urchin, a unique service provider specialising in web analytics appoint Simentra to conduct initial feasibility in a European campaign to attract new clients for its Urchin 5 web marketing platform.

Simentra conduct Proof of Concept work for Science Research Parks >> Simentra and the University of Ulster Science Research Parks in N.Ireland, adopt Techstart program process to undertake market assessments for early stage technology transfer disclosures.

For more news and information please visit our website
www.simentra.com

BT and Simentra target Automotive CRM opportunities

BT eLocations team, BT's inward investment unit in the UK, continue their work with Simentra for international business acceleration in the Automotive CRM sector seeking major solution providers.

Simentra were recently appointed by BT Locations Team, UK, in a USA based project to identify major solution providers in the Automotive CRM sector that would benefit from a UK market entry strategy combining their expertise in the USA with BT in the UK for a new customer experience in the automotive sector.

The program combines the unique location services offerings and the ICT solutions from the BT eLocations team unit with the award winning research and development that has been conducted in BT's Automotive Team in the UK. With the imminent change in UK block exemption legislation, BT is unveiling new technology solutions that will use RFID and sensor technology to provide new focus to their service revenues. The USA based program is designed to promote the complete suite of services for USA based Automotive OEM's and CRM providers seeking to consider a new UK operation as part of their location development plans. Whilst some operators are seeking joint ventures, partnerships or acquisition policies as a route to market, BT retains a strong interest of adding value to the customer experience in the lifetime of the consumer and the car cycle.

Procuro select Simentra for EMEA expansion and distribution

Procuro, a unique provider of Enterprise Management solutions, has appointed Simentra as the Master Distributor for EMEA in a strategic move to drive the company expansion to new international markets and attract international clients to its existing portfolio.

Simentra were appointed by Procuro Inc, San Diego in the USA as their Master Distributor for the EMEA region.

Procuro Enterprise Management Service (Procuro EMS™) is based upon a suite of proprietary and patent pending technologies that will monitor, measure, collect, analyze, manage, notify and report on the health and performance of a company's enterprise-wide IT investment. The company expects the Procuro EMS system to be a first in open management platforms.

The campaign will seek to recruit and manage appropriate channels and route to market sales in the EMEA region through the Simentra offices in Bracknell and Johannesburg and the company's extended associate network. New resellers, channel partners and clients will benefit from the Simentra Systems programme and the launch of the Procuro EMS solution in this region.

Urchin conduct UK market entry with Simentra

Urchin, a unique service provider specialising in web analytics appoint Simentra to conduct initial feasibility in a European campaign to attract new clients for its Urchin 5 web marketing platform.

Urchin Corporation, San Diego in the USA have launched a new European campaign to attract international clients to avail of its web analytics platform through the Simentra Technology Sales Agency contract.

The program is based on a campaign to seek appropriate channels and route to market sales in the UK and further afield in Europe. The company has a unique web analytics tool with clients that include Sega, NASA and Qualcomm for the provision of web visitor traffic analysis and reporting. The European based program is designed to provide a platform for new resellers, channel partners and clients to become accustomed to the significant upgrades to their product suite including the recent integration of the Adobe SVG Graphics technology as part of the application.

Simentra ICT Business Unit will provide a unique series of sales campaigns in the sector for qualified business prospects who seek to learn more about the Urchin 5 platform and their client references.

Simentra conduct Proof of Concept appraisals for Science Park with new Techstart programme

Simentra and the University of Ulster Science Research Parks in N.Ireland work in collaboration on Techstart programme to undertake Proof of Concept assignments for early stage technology disclosures.

Simentra continued their relationship with the University of Ulster Science Research Parks with a commitment to fulfilling business support and acceleration services to early stage technology companies, technology transfer programmes and faculty based research initiatives.

The programme will be a continued engagement to look at the more innovative early stage technology disclosures in the University portfolio that have been located in the award winning Innovation Centres to provide a Techstart analysis and determine the market potential for a range of technology disclosures to assist in the sreening, analysis and recommendations for early stage innovators to be accepted on the programme.

Simentra is a business acceleration company dedicated to providing a cost effective, low risk and fast route to international sales revenues for early stage and venture capital backed high growth technology companies.

Simentra has Business Acceleration Centres in San Jose, California, Sydney, Australia and Bracknell, Berkshire UK with a Business Resource Centre in Belfast, N.Ireland.

Learn more about Simentra and our unique solutions at www.simentra.com

Copyright ©2003 Simentra Inc,Simentra Ltd,Simentra Pty

Transcript Editor: Mark Swithenbank
t: +44 (0) 1344 742832

Americas: Steve Palladino
t: +1 408 351 3676

EMEA: John Penny
t: +44 (0) 1344 742832

Asia Pacific: Emilio Robles
t: +61 (0) 2 9521 2552

Feedback: mark.swithenbank@simentra.com